ramiro chaves's 'proyecto canada'. "CANADA are the monumental letters which, for over 50 years, advertised a famous mexican shoe brand, along the condominio insurgentes façade at the insurgentes avenue in mexico city. at the turn of the millennium the company went bankrupt and the letters, which had become an urban referent, were brought down...a few years after the economical failure of CANADA these letters became a forgotten document." see more here.
[all ramiro chaves. proyecto canada. 2006.]